In June 1988, Swiss company Nestlé acquired Kit Kat through the purchase of Rowntree's, giving Nestlé global control over the brand, except in the US, and production and distribution increased with new facilities in Japan and additional manufacturing operations set up in Malaysia, India and China. The brand further expanded in the 1970s when Rowntree created a new distribution factory in Germany to meet European demand and established agreements to distribute the brand in the US through the Hershey company, and in Japan through Fujiya. In 1957, Donald Gilles, the executive at JWT London, created the iconic advertising line "Have a Break, Have a Kit Kat". įollowing its success in the United Kingdom, in the 1940s Kit Kat was exported to Canada, South Africa, Ireland, Australia, and New Zealand. After the war the name became Kit Kat, with the original milk chocolate recipe and red packaging. The flavour of Kit Kat was changed to dark chocolate the packaging abandoned its Chocolate Crisp title, and was coloured blue. The colour scheme and first flavour variation to the brand came in 1942, owing to World War II, when food shortages prompted an alteration in the recipe. Rowntree's Chocolate Crisp was renamed Kit Kat Chocolate Crisp in 1937. Pictured in replica of wartime packaging, Rowntree's Kit Kat returned to red packaging after the war. Įxhibit of British foods in the 1940s during World War II. The bar was officially launched on 29 August 1935, under the title of Rowntree's Chocolate Crisp (priced at 2 d), and was sold in London and throughout southern England. The original four-finger bar was developed after a worker at Rowntree's York Factory put a suggestion in a recommendation box for a snack that "a man could take to work in his pack". With the promotion of alternative products, the Kit Cat brand decreased and was eventually discontinued. This continued into the 1930s, when Rowntree's shifted focus and production onto its Black Magic and Dairy Box brands. The names were not used immediately and Kit Kat first appeared in the 1920s, when Rowntree's launched a brand of boxed chocolates entitled Kit Cat. The origins of what is now known as the Kit Kat brand go back to 1911, when Rowntree's, a confectionery company based in York, England, trademarked the terms Kit Cat and Kit Kat. Use of the name Kit Kat or Kit Cat for a type of food goes back to the 18th century, when mutton pies known as a Kit Kat were served at meetings of the political Kit-Cat Club in London owned by pastry chef Christopher Cat. Since 1986 in the U.S., the jingle used in television advertisements has been "Gimme a break, Gimme a break, Break me off a piece of that Kit Kat bar!" History Since making its first television appearance in a UK commercial in 1958, the slogan for the Kit Kat in the UK and elsewhere has been "Have a break. It was renamed Kit Kat Chocolate Crisp in 1937, and just Kit Kat after World War II. It was launched in September 1935 in the UK as Rowntree's Chocolate Crisp, and the later two-finger version was launched in 1936. The original four-finger version of the bar was developed after a worker at Rowntree's York factory put a suggestion in the recommendation box for "a chocolate bar that a man could take to work in his pack up". There are many flavours of Kit Kat, including milk, white, and dark chocolate. Each finger can be snapped from the bar separately. The standard bars consist of two or four pieces composed of three layers of wafer, separated and covered by an outer layer of chocolate. Reese Candy Company, a division of the Hershey Company (an agreement Rowntree's first made with Hershey in 1970). Kit Kat (stylised as KitKat in various countries) is a chocolate-covered wafer bar confection created by Rowntree's of York, United Kingdom, and is now produced globally by Nestlé (which acquired Rowntree's in 1988), except in the United States, where it is made under licence by the H. "Gimme a break, Gimme a break, Break me off a piece of that Kit Kat Bar!", "Break time, anytime" 29 August 1935 87 years ago ( ) (officially.)
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